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HP touchpad unable to beat Apple iPad with a heavy cut in price

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Just a month after launching a 9.7-inch tablet in 16GB and 32GB versions, Hewlett-Packard (HP) has sliced down the prices of its newly launched products. HP introduced these two versions of touchpad with an intention to pull down the Apple iPad’s market dominance.

The price at which the HP touchpad was selling has been put on discount on the HP website with a heavy rebate of $100. The device is also being available with additional $20 off on Amazon.

Although the HP spokesperson did not reveal sales figure, but the drastic reduction in the sale price had left tech analysts and bloggers pondering whether the HP has already given up its challenge to bite into Apple’s stronghold on the market. A huge slash of $100 in HP touchpad‘s sale price has clearly stated that it has become cheaper than Apple’s lowest cost iPad.

The sudden cut down in HP’s 16GB and 32GB versions touchpad has certainly drawn flaks from several financial institutions. A financial institution named Daily has viewed the sale as a clear evidence of market failure, considering the criticism that came for the device due to slow processing speed, short battery life and lack of apps. While on the other side of the story, has stated that instant price drop in HP touchpad could be HP’s plan to bring another big marketing push.

Notably, TV commercials for HP touchpad featuring celebrities such as comedian Russell Brand, “Glee’s” Lea Michele and boxing champ Manny Pacquiao, are telecasted non-stop since the device was introduced in the market.

Posted by ravi.kumar3   @   1 August 2013
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